Art With Attitude

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Meet Yolanda


Think Big, Act Big

yolanda

International media and communications expert, Yolanda Beasley, applies twelve years’ business and media relations expertise from several Fortune 500 companies to your small business.  Having two successful small businesses of her own, she understands your needs and priorities.

As a marketing and image consultant for independent artists and entrepreneurs, Yolanda Beasley has been researching new, innovative and free or low-cost methods to market their services.  Her added knowledge of Web 2.0 marketing, public relations and creative advertising makes her the most well-rounded media strategist in her field.

As a speaker, writer and coach, she recently attended a speaker’s marketing bootcamp in Los Angeles and is a member of the Toronto Power Group, a local group continuing Tony Robbins’ message.

She knows how to connect your message to your audience. You may not have the budget of IBM, but the strategies are the same.  A former Media Planner, Yolanda has worked for five of the leading media agencies in Canada and the UK. Some of her clients:

  • IBM
  • Kraft
  • Unilever
  • Bermuda Travel
  • Bosch
  • Rogers
  • Expedia.ca
  • BMW
  • Subway
  • Johnson & Johnson
  • Revlon/Babyliss
  • Mazda
  • Nestle
  • Merrill Lynch
  • Barbados Tourism
  • Direct Line Insurance
  • Stornoway Communications (TV)
  • Canada Blue Tanning

Success is 10% product and 90% marketing.  If no one knows who you are or what you do, how can they buy your product?

Yolanda can help you:

  • Identify hidden triggers that may be causing you to lose customers
  • Identify your target audience and discover new markets
  • Discover new business opportunities
  • Maximize your marketing budgets
  • Develop a cohesive brand image
  • Refine or create your marketing strategy
  • Refine your communication and marketing materials

Noted Successes:

  • Two plans submitted for Media Innovation Awards
  • Invited by client CFO to train finance team on negotiation
  • Has appeared on CBC, CHEX, CITY TV, U8TV, Rogers and Slice
  • Established annual Kool-Aid contest integrating Internet with multi-media campaign, resulting in over 1,000,000 impressions, greater than Kraft.com
  • Recognized by VP for exceptional presentation skills and superior planning strategy
  • Initiated current partnership between Maxwell House and Breakfast Television
  • Known for connecting brand essence with integrated communications strategy
  • Launched three digital television channels and related Web sites in three months